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Sandang urban

Our fashion line works to enable Indonesia’s creative ethnic handmade textile artisans to deliver their crafts to the world as an answer to the current fashion industry which is the second most polluting industry. The textile artisans we work with handmake every piece of textile using natural dyes and natural fibers. We work with communities to restore landscapes by ensuring to plant and harvest carefully and materials are produced responsibly.

Eco-friendly urban fashion

We support our consumers to buy products wisely and participate in having a good impact on society and the environment by knowing how, where, who, and what kind of materials are used in our products.

Protecting nature, Preserve biodiversity.

Enriching culture, revitalize local organic production and regenerative agricultural practices.

Community empowerment

Respect women, Indigenous Peoples, and local communities.

“OMG”..Pakaian-pakaian dari industri fast fashion menjadi pencetus perubahan iklim nomer dua di dunia. Limbah tekstil global dari industri ini rata-rata 92 juta ton per tahun. Fakta menurunnya kualitas lingkungan merupakan “warning” bagi kita Guys, ..Ayo berkolaborasi lestarikan bumi. Mulailah reset mindset dalam ber-fashion,  berkontribusilah dengan memilih produk sandangmu yg eco-bestfriend.

“Reset” from fast fashion to living culture

We can save the earth! 

Yes, global warming, pollution, loss of biodiversity, deforestation and other environmental problems are urgent and devastating for all of us. But there is still time to save our only home. And the good news is, that each of us can get started today. Be an “URBAN FASHION HERO”.

It’s not sufficient to only announce yourself as eco-friendly; you must follow it up with actions.

Attacus wild silk

Attacus Silk - The most valued wild-silk from Indonesia. Almost exclusively reared and produced in Banyumas district. The moth is basically a wild moth. Hence it is categorised as Wild silk by the silk board of international Society For Wild silkmoth(ISWSM). These unique products can be termed Organic as no harmful chemicals have been used in the cultivation of host trees or in the processing of silk fabrics. No dyes are applied to the yarns. The liht-brown colour is its natural colour.

Lowo cotton

Lowo cotton - The Uniq brown cotton that grows naturally. Conventional white cotton needs to be dyed whereas natural colored ones do not. The use of chemical colors in the textile industry is a very high pollutant contributor. Cotton Lowo – Is a cotton variety with natural brown fibers that are environmentally friendly. This cotton is very unique in terms of in the Tuban area traditionally weavers only use yarn that they spun from Lowo cotton which they grow themselves.

bemberg cupro

Bemberg is the proprietary name for a cupro fabric made by Asahi Kasei, a Japanese manufacturer. cupro uses cotton linter. Cotton linter, the fuzz around the cottonseed, is a by-product of the production of cottonseed oil. While many tightly woven fabrics are dense and not very breathable, the crystalline structure of cupro fibers leaves spaces between molecules through which water and air can flow. The other advantage to a low friction coefficient is that Bemberg is anti-static. Static electricity attracts pollen and dirt particles that will stick to your outer fabric.

Our Better Earth, is all about..

We support our consumers to buy products wisely and participate in having a good impact on society and the environment by knowing how, where, who, and what kind of materials are used in our products.

Our Program

PROMOTING AND SUPPORT THE SERICULTURE AND BIODIVERSITY

Tenun merupakan kegiatan green ekonomi  khas nusantara yang menggunakan teknik dan alat Tenun tradisional. Serat diantih atau dipintal menjadi benang yang kemudian ditenun menjadi kain. Setelah itu proses dilanjutkan dengan proses batik tulis tradisional, ikat atau ecoprinting. Pada umumnya industri pemintalan dan tenunan hingga saat ini masih menggunakan teknologi sederhana, sehingga masyarakat yang memiliki pengetahuan dan keterampilan terbatas dapat berperan aktif di industri tersebut. Kami mensupport masyarakat pelaku usaha sandang untuk memproduksi benang dan kain ramah lingkungan dalam upaya membangun ketahanan sandang dengan cara mengekplorasi serat serat alam dan menumbuhkan industri sandang yang sustain dan bertanggung jawab.

Why Choose Us

benefit 1

Protecting nature, Preserve biodiversity.

benefit 2

Enriching culture, revitalize local organic production and regenerative agricultural practices.

benefit 3

Community empowerment

benefit 4

Respect women, Indigenous Peoples, and local communities.

A study on customers' responses for social or environmental issues.

• 68% of millennials bought a product with a social or environmental benefit in the past 12 months. • 87% of consumers will have a more positive image of a company that supports social or environmental issues.
• 88% will be more loyal to a company that supports social or environmental issues.
• 87% would buy a product with a social and environmental benefit if given the opportunity. • 92% will be more likely to trust a company that supports social or environmental issues.

get started today, Be an "URBAN FASHION HERO".

It’s not sufficient to only announce yourself as eco-friendly; you must follow it up with actions.